Search Engine Optimization (SEO) can be challenging for those that don’t understand the ever-changing rules of the game. However, whether you understand SEO or not doesn’t take away from how important it can be for your business. While there’s a lot to know, here are a few basics you should know to get started with SEO.
Images are essential for an interesting website, but search engines only know the image by what it’s labeled. So the key is to name your photos appropriately when you load them to the site. For instance, if you place your logo on the site and the filename is logo.jpg it isn’t helping your SEO at all. Change it to CompanyName-logo.jpg and the search engine will find your logo when someone searches your name. Go through your site and change image names to keywords that describe your photos and your business.
Page titles are one of the most important items you can focus on when building your SEO. The title of each page gives you the opportunity to tell search engines what content is on each page. The title should reflect keywords that you want people to know you for and that the content on the page reflects the page title. Consider using geographical references because many users search local, such as Atlanta Printing Companies.
It is important that you know the keywords that people are searching for that will lead them to your business. Once you know what those words are you want to include them in the first 100 words on each page. The first 100 words are the most important so choose your words wisely.
In the end, keep in mind that your ultimate audience of your website is humans, not search engines. So once those humans find your site through a search, make it easy for them to do business with you.